Being Manitoba’s second largest wholesale-retail centre, Brandon provides services to a wide area of more than 180,000 people. The primary trade area involves 60,500 residents in a concentric zone of approximately 60 km around the City. The secondary trade zone stretches from the International Border to the south, east to MacGregor, north to Dauphin and west to Elkhorn (approximately 150 km east-west, and 200 km north-south). This area has an additional 71,400 residents. The tertiary zone stretches north to Swan River, east to Portage la Prairie, south into North Dakota and west into Eastern Saskatchewan. Approximately 50,000 people reside in the tertiary zone.